Social Media

Have Location-Based Social Media Stalled?

Have Location-Based Social Media Stalled?

I first wrote over a year and a half ago on how hoteliers could use Foursquare, a network experiencing exponential growth at the time. As a rising star, it was critical that hoteliers know the playing field and be ready to anticipate marketing tactics for this new channel. A lot has happened in the online(…)

A Review of ReviewPro and Social Media Monitoring Benefits

A Review of ReviewPro and Social Media Monitoring Benefits

The breakneck pace of social media can be a headache in terms of reputation management, but it doesn’t have to be. Having to check and follow up on Facebook, Twitter, LinkedIn, YouTube, TripAdvisor, Orbitz and a host of other sites is a quagmire of time consumption. As the presence of these social platforms continues to(…)

Use Your SMUCA Now!

Use Your SMUCA Now!

Do you SMUCA? And, if not, why not? In this ever-changing, advertising-cluttered world, the attention span of your target audience is measured in nano-seconds. So, how do you break through to the craniums of those critical potential guests? I’ve come to the conclusion that you have to SMUCA your communications. Here’s what my take on(…)

Brand Karma, New Technology for a Mature Social Media Age

Brand Karma, New Technology for a Mature Social Media Age

Brand Karma (www.brand-karma.com) is one of the hottest social media monitoring tools to emerge in the face of too many online networks to keep track of and too much information. Experiencing exponential growth in the past 18 months, Brand Karma works by sifting through and analyzing the thousands of online reviews and posts. I approached(…)

Shall We Tingo?

Shall We Tingo?

Before I get into my observations and conclusions regarding the latest online travel agency, TINGO (www.tingo.com), let me take you to a parallel retail experience. Suppose you decide to buy the latest LCD or Plasma television. You go to the local big box electronics retailer and make your selection amongst a myriad of brands, many(…)

Should You Have Your Own In-House Social Media Manager?

Should You Have Your Own In-House Social Media Manager?

The integration of social media into your website has become paramount for enhancing organic SEO. But beyond that it is often difficult for social media activities to be directly quantified into a specific return on investment. And without a measurable return, how do you rationalize the direct labor cost in hiring an in-house social media(…)

Is Pinterest a Winner or a Sinner for Hotels?

Is Pinterest a Winner or a Sinner for Hotels?

Late last year, I was made aware of one of the newest and most interesting social media sites – Pinterest – and I was far from alone in this regard.  Pinterest now holds the record for crossing the coveted 10-million-unique-visitors-per-month statistic, completed in November 2011, the fastest stand-alone website to do so in the history(…)

Online Booking Engines Come of Age

Online Booking Engines Come of Age

I recall a conversation with an owner of a Relais & Chateau affiliated property in the early days of the Internet. He questioned the need for a web site and proclaimed to all, “no one I know will book my property over the Internet.” The first Internet booking engines were somewhat crude, clunky and expensive.(…)

Leveraging the Communications Hierarchy

Have you ever thought of your communications in terms of a hierarchial order based upon its ability to effectively reach the recipient? With so many options available for you, your sales team and your staff, the topic merits further investigation. The rough chart outlines thirteen different communications methods based on the level of personality conveyed(…)

Credibility In The Age Of The Incredulous

Credibility In The Age Of The Incredulous

One evening last fall, a casual browse of advertising agencies and PR firms on Twitter sparked me to rethink how the marketing world is evolving in this age of instant communication and endless noise that we are presently facing.  Reading through account descriptions, several common phrases kept reappearing. The two that stuck in my head(…)

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