Social Media

The Future of Social Media is Advertising

The Future of Social Media is Advertising

Whoever said that advertising is dead is either horribly misinformed or merely drumming up controversy as part of a self-promotions agenda. This article is a rebuttal for all those naysayers and managers who are slashing their advertising budgets in favor of newer and supposedly cheaper methods of building their businesses. The fact is that advertising(…)




The Future of Facebook for 2015 and Beyond

The Future of Facebook for 2015 and Beyond

Now over a decade old, Facebook is a mature product. No longer the rebellious upstart of 2004 promising to change the way we connect; it’s now the status quo. For better or for worse, it has done its job in this regard. With over a billion users, Facebook’s monthly growth rate is now close to(…)




Adapting To the Age Of Location Analytics

Adapting To the Age Of Location Analytics

Big Brother is coming. He knows where you are. He’s tracking your every move. Despite whatever dystopian fiction you’ve read, seen or had nightmares about, he’s actually here to help. And he doesn’t go by some tyrannical, cult of personality namesake as ”Big Brother” but rather the far more innocuous title of “Location Analytics.” So,(…)




The Medium Is NOT the Message

The Medium Is NOT the Message

A proud claim to marketing fame for Canadians has always been Marshall McLuhan’s 1964 aphorism, “The medium is the message.” Pithy, famous, bold, and now it is wrong. While elements of this statement are still true, they are rapidly waning. This claim requires a pinch of backstory. In the era when McLuhan made this statement,(…)




The (Almost) Human TripAdvisor

Recently, I was approached by general manager with a highly irregular issue concerning his hotel’s listing on TripAdvisor. That man is Mark Sample, and his property is the Ocean Sands Beach Inn in St. Augustine, Florida. The problem arose when TripAdvisor changed his hotel location to Vilano Beach, a small, unincorporated community just north of(…)




IHMRS 2013: A Wealth of Ideas

IHMRS 2013: A Wealth of Ideas

IHMRS, held earlier this month in New York City is the granddaddy of hotel trade shows with a long pedigree. I have attended the event off and on for more than 20 years and can recall its heyday, when the show covered almost two complete floors of the Javits Center. The Internet (alternate forms of(…)




Building Mobile Apps to Boost Meetings

Building Mobile Apps to Boost Meetings

It’s no secret that mobile software — apps — are emerging with many new and interesting functions to change nearly everything about our daily lives. It’s widely known that the convergence of hotels, social marketing and real-time guest interactions is already well underway via mobile and tablet devices. All pursuits in this field tend to(…)




Social Media Marketing in China for Hotels

Social Media Marketing in China for Hotels

The world’s most populous country and the second largest economy as of this writing, China is exceedingly difficult to ignore. To many Westerners, the nation is still largely a mystery and widely misunderstood behind antiquated perceptions of their government, censorship laws, outsourcing and many others. For hoteliers, all this can perplex to the point of(…)




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