Marketing

Using Art as a Point of Differentiation

Using Art as a Point of Differentiation

The luxury customer is a demanding sort. They are well-traveled and have seen a good portion of what the world has to offer in terms of an upscale hotel experience. As such, they have high expectations, and the only way to command their attention is to bring something truly unique to the situation. Decorating a(…)




Gray is the New Green Part 11: Cross-Generational Travel

Gray is the New Green Part 11: Cross-Generational Travel

Awhile back, I wrote about cross-generational word of mouth, and about how ideas related to hospitality percolate up and down through the generations – daughters talking to mothers, granddads chatting with grandsons, uncles conversing with nieces and so on. The central observation was that we, as hoteliers and marketers, tend to compartmentalize our target demographics,(…)




So Ends Summer, So Starts Shoulder Season

So Ends Summer, So Starts Shoulder Season

The summer months will always be primetime for leisure vacations. But as we continue to break down the rules of traditional travel behaviors, the months straddling the summer on either end are rapidly becoming highly sought-after getaway blocks and not just stretches where only the businessperson ventures worth. Heightened shoulder season travel makes sense, after(…)




In Vino Veritas Part XXXVII: Returning to NorCal

In Vino Veritas Part XXXVII: Returning to NorCal

NorCal, short for Northern California, produces ostensibly the best wines in North America. Ever since Chateau Montelena’s chardonnay beat out the longstanding French incumbents in a blind taste test in Paris 1976 (the lighthearted 2008 film “Bottle Shock” portrays these events), Napa Valley and Californian wines have been on an upward spiral of fame, flavor(…)




In Vino Veritas Part XXXVI: Choose Your Glass Wisely

In Vino Veritas Part XXXVI: Choose Your Glass Wisely

“You have chosen…wisely,” is what the immortal knight says to Indiana Jones after he drinks from the Holy Grail – an unsuspecting wooden cup hidden among a swath of poisonous chalices and jeweled goblets. I’m reminded of this scene at the climax of The Last Crusade whenever I have to make a decision as to(…)




HITEC 2015: A New Hope

HITEC 2015: A New Hope

With a new Star Wars movie opening this Christmas, it seems only fitting that we borrow the original 1977 film’s subtitle to describe the state of affairs at this year’s HITEC in Austin, Texas. The weather outside was sweltering with rolling thunderstorms, sheets of rain and tornado warnings, yet the mood inside the Austin Convention(…)




Marketing Wellness to the Unenlightened

Marketing Wellness to the Unenlightened

A spa or wellness center can be a tremendous profit maker for a hotel or resort property. Indeed, various estimates put wellness tourism in or around half a trillion US dollars worldwide, more than one-seventh of all travel bucks spent. Hardly a loss leader, but I nonetheless ask: how can wellness tap into the other(…)




Summer Holiday Week and Beyond

Summer Holiday Week and Beyond

Can you believe that it’s already the end of June? Time flies when you’re putting in 12-hour days at the office, doesn’t it? Given the timing with which I’m writing today’s article, there’s an elephant in the room besides the impending high tide of summer travel – the rogue wave that is the holiday week(…)




In Vino Veritas Part XXXV: Eastern European Wines

In Vino Veritas Part XXXV: Eastern European Wines

When we picture vineyards in our minds, your first thoughts are probably going to be along the lines of bucolic, sun-baked hills beset against a lush Mediterranean climate. Even though it was in these lands where grapes were first domesticated and where most of the world’s produce still originates, let’s not discount the ingenuity occurring(…)




Brooklynize Your Property

Brooklynize Your Property

We live in an era of buzz phrases and neologisms to represent just about anything the human mind can imagine. More specific to hotels, we are also living in an age of embracing the ‘local authentic experience’ and all that that infers. Combine these two ideas and we arrive at the word ‘Brooklynization’ which has(…)




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