FAQ’s

Five-Star Housekeeping For Five-Star Properties

Five-Star Housekeeping For Five-Star Properties

Having just completed an exhaustive Pacific hotel tour, my report to hoteliers is this: no matter what your brand or luxury status, housekeeping remains a prickly beast and a constant challenge. Seventeen nights on the road in luxury hotels and one would think that the results are all coming up like daisies. Well, I wish(…)




The Ten Essential Trait Of A Great GM

The Ten Essential Trait Of A Great GM

Of all the positions in hospitality, none is more revered or desired than that of general manager. When you reach this level, you are at the pinnacle of our profession — in effect, the proverbial “captain” of the ship! The road to GM-ship can be long and arduous. There are many different career paths that(…)




Looking for Mister Goodbar: The search for the ideal director of marketing

Looking for Mister Goodbar: The search for the ideal director of marketing

In 30 years of being the “outside-agency-consultant-guy” to literally hundreds of GMs and directors of marketing, I’ve seen everything from gifted marketers to the much less so. Our team has served almost every form of relationship, from being the acting marketing head to (quite literally) a supplier of paper or electronic goods/services. It has and(…)




Did You Share The Love On Valentine’s Day?

Did You Share The Love On Valentine’s Day?

Valentine’s Day is one of those commercial holidays you don’t find on any government-issued calendar. And yet… Do I even need to state its inherent value for hotels around this time of year? A ‘blip’ on the winter cash flow radar, Valentine’s Day 2012 is right around the corner.  Every precocious marketer has no doubt(…)




Top Five Functions Your CMS Should Be Doing

Top Five Functions Your CMS Should Be Doing

Hoteliers often ask me what the benefits are of incorporating a CMS (Content Management System) into a website redesign. For those unfamiliar, a CMS is an administrative section to the back-end of your website that lets you modify what appears on the front-end without having to know any coding languages. It’s an extra cost, but(…)




Jumping Jack Flash: Pros and Cons of Flash Sales for 2012

Jumping Jack Flash: Pros and Cons of Flash Sales for 2012

You see them on sites like Jetsetters, Living Social Escapes, Hotel Tonight, Groupon and several others: “Deluxe Vacation in Paradise, Regularly $2,000, Book Now for Only $1,000, Save 50%.” The promotional text is crisp; the offers relatively straightforward. The question is, should you as a hotelier participate in these programs? And importantly, what role will(…)




Is There Any Value in Flash Sales?

Some, but very marginal.  Flash sales are an excellent tool to offload inventory during low periods, but do so sparingly – once or twice a year tops.  Consider trying them once for Black Friday over the American Thanksgiving weekend, and perhaps again during the thrifty winter months of the first quarter.  When you use them(…)




What’s the Most Important Part of a Marketing Plan?

A clear and actionable strategy for long-term success – easy to say, hard to actually implement.  Most GMs and Directors and Marketing are compelled, whether by the owners or through their own virtue, to produce on a quarter by quarter basis, but if this is the only purpose, then inevitably, you’ll reach a crisis of(…)




Why Do You Need a Revenue Manager?

Pricing strategies are becoming exponentially complex given the diverse array of channels to sell your product as well as the rapid pace of our Internet-driven society.  Revenue Managers (RM) will work in tandem with the GM and Director of Marketing to coordinate the best room rates and promotional deals, as well as properly segment your(…)




What’s Your Position on the Use of OTA’s?

In short, online travel agencies are commoditizing the hospitality industry.  On the surface, they offer a lucrative channel to heighten exposure and increase bookings, but the big picture is grim for hotels.  The OTAs are stripping brand identification away from independent and chain properties, eroding your customer loyalty in the process, and all for a(…)




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