The Future of Facebook for 2015 and Beyond

The Future of Facebook for 2015 and Beyond

Now over a decade old, Facebook is a mature product. No longer the rebellious upstart of 2004 promising to change the way we connect; it’s now the status quo. For better or for worse, it has done its job in this regard. With over a billion users, Facebook’s monthly growth rate is now close to(…)




Getting Ready for the Winter Season

Getting Ready for the Winter Season

Merry early Christmas to all (and Happy Chanukah as well). Take the much-vaunted time of to reflect on your successes and failures in 2014 as well as what actions you will take in 2015. Rest, relax, and then return to work fully recharged and ready for another round. While most of you are already half(…)




Would The Real St. Regis Please Stand Up?

Would The Real St. Regis Please Stand Up?

Here’s an interesting case study for you. The St. Regis Hotel in the heart of downtown Vancouver, British Columbia, is an independent property and not part of the international St. Regis brand in the Starwood family. Copyright claims are nullified by the fact that the St. Regis Hotel in Vancouver – established in 1913 –(…)




In Vino Veritas Part XXIX: Champagne!

In Vino Veritas Part XXIX: Champagne!

Once you pop, the fun don’t stop! That’s the marketing slogan for champagne, am I right? In any case, with it being December with holiday gatherings and New Years parties galore, it’s the best time of the year to discuss this classic celebratory drink. I previously talked about Moscato D’Asti sparkling wines usurping the popularity(…)




Visit a Hotel School and Reinvigoriate Your Passion for Hospitality

Visit a Hotel School and Reinvigoriate Your Passion for Hospitality

Attending this year’s Cornell Hospitality Research Summit and listening to a plethora of hotel ‘intelligentsia’ speak on various topics was very inspirational. As a think tank on the industry at large, there was much learning to be had and I’d recommend the conference to anyone looking for a worthwhile networking event or to catch up(…)




Hotel Llama Now Available!

Hotel Llama Now Available!

Arriving just in time for the holidays, we are proud to announce that Larry’s third book on hospitality is now available for purchase! Entitled Hotel Llama, this anthology text covers the latest topics and issues facing the hotel industry, giving managers the knowledge they need to thrive in these ever-changing times. After reading this book,(…)




Specific Tips to Attract Travelers from China

Specific Tips to Attract Travelers from China

To many in the Western World, cracking the Chinese travel market is a frustrating enigma. There are over a billion souls living in this over-six-thousand-years-old nation with a voraciously widening middle class, and yet a combination of language, cultural and governmental barriers intimidate us away from launching full-fledged awareness campaigns in this market. But this(…)




Experiential Marketing for Hotels

Experiential Marketing for Hotels

The world of hotel marketing is changing. Internet sites, OTAs, social media and other new channels hold the limelight while print advertising, radio, rack brochures and other 20th century staples fall out of practices. In these ever-evolving times, however, it would be folly to abandon the old ways entirely. Instead, an integrated approach works best(…)




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