The Fall Lull – Yours To Gain

The Fall Lull – Yours To Gain

The annual occupancy cycle is typically defined by its peaks and valleys – the December holiday high season, the winter lows (ski resorts excluded), school spring break, Thanksgiving reunions, Valentine’s Day getaways, summer vacations and so on. One of the more fascinating aspects of hotel marketing – and something that has kept me up late(…)




10 Cost-Effective Ways to Invigorate Your F&B

10 Cost-Effective Ways to Invigorate Your F&B

Years ago, my sister wrote a book entitled, “Everybody Eats.” While not particularly useful for the average hotelier, the title stuck with me. We spend an inordinate amount of time discussing spas, fitness centers, golf courses and other peripheral components to the hotel/resort complex. Yet, no single facet of your operation is likely to enhance(…)




TripAdvisor: Mission Accomplished

TripAdvisor: Mission Accomplished

I have some qualms with TripAdvisor, but I can totally understand the merits that go along with its success, as it provides instant feedback to both hotel management and future guests. TripAdvisor has virtually wrestled the star-rating system away from independent review agencies such as Forbes (formerly Mobil) and AAA’s diamond rating system. True, those(…)




GMs Chat About Ultra-Luxury Experiences

GMs Chat About Ultra-Luxury Experiences

What defines a 5-star resort? What creates that superlative experience, both in terms of physical amenities as well as service offerings? These sorts of questions are always on my mind, and with each new property visited, I get a little bit closer to reaching a definitive answer. A resort starts with its location. Being on(…)




The Gateway to Chinese Travellers

The Gateway to Chinese Travellers

We all know Chinese outbound travel is growing. But by how much? How does one get involved? What are the first steps? The process is intimidating, and so I’ve sought the help of experts to help hoteliers understand this business arena. Joining me today is Evan Saunders, the CEO of Attract China (www.AttractChina.com) to discuss(…)




Why Netflix Is A Hotel Game Changer

Why Netflix Is A Hotel Game Changer

Until I subscribed to Netflix, I never gave it a lot of thought. Its share price, tripling in the past year, has certainly put it on the list of many investors. I, for one, sadly admit I have no Netflix shares; although with performance at that level, I wish I did. For those who do(…)




Lessons Learned From Bobby Orr

Lessons Learned From Bobby Orr

Growing up in the 1960s in Canada meant hockey was not only your pastime, but in fact, a national duty. Living in Montreal implied the Canadiens were your team. Not so fast! There was one player, Number 4 from the archrival Boston Bruins, who was my hero. A Canadian from Parry Sound, about two-and-a-half hours(…)




Do Loyalty Programs Actually Help Your Brand?

Do Loyalty Programs Actually Help Your Brand?

I’ve long held the belief that too many major hospitality brands and too many big names operating in the hotel space can seriously confuse travelers. As a result, this leads to less overall awareness of your brand’s unique qualities and, ultimately, decreasing loyalty. By itself this is a very loose argument. However, a recent study(…)




Have You Planned Your Black Friday?

Have You Planned Your Black Friday?

Black Friday (and Cyber Monday that follows) are the biggest shopping days of the year, and as such there’s a lot of noise. Everyone is in on the action, and if you can’t make yourself conspicuous to consumers in a unique way, then the noise will drown you out. Think game theory. If all properties(…)




Halloween: Only a Month Away!

Halloween: Only a Month Away!

I love Halloween, and I’m excited that it’s one month away! For you, it’s time to start planning what you are going to do on this occasion for your guests and the community. As All Hallows Eve falls somewhat in a lull between other holidays, people will be excited to dress up and have some(…)




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