Blackbook Innovation for Online Reputation and Social Media Management

Blackbook Innovation for Online Reputation and Social Media Management

Social media is, well, social media. You can’t avoid and everyone’s talking about it. My biggest headache is that there’s just too much of it! Stepping up to the plate are the social media monitoring companies with sophisticated software to help refine and summarize the endlessness of online data. However, this is a relatively new(…)




In Vino Veritas Part VI – Whiskeys

In Vino Veritas Part VI – Whiskeys

I know what you’re thinking: another chapter in a series not related to wine – the ‘vino’ part of the title. Why are whiskeys relevant? In same vein as micro-brewed or craft beers, they’re in vogue. Irish, scotch, bourbon or rye; single malt or blended; people are on the hunt for exotic breeds and aromatic(…)




Flo Lugli, EVP of Marketing for Wyndham Hotel Group Discusses Hotel Software Developments

Flo Lugli, EVP of Marketing for Wyndham Hotel Group Discusses Hotel Software Developments

With over 6,000 people in attendance representing 15 brands from the world’s largest hotel company, the second Wyndham Hotel Group conference in Las Vegas revealed two very exciting technological developments – WynReview and MyRequest – that I yearned to know more about. That was April and since that time, I’ve had the pleasure of interviewing(…)




How to humanize your hotel brand identity

How to humanize your hotel brand identity

Apple is big—the biggest company in the world in fact. It’s easy to look at such a massive corporate brand and say, “We should be more like them!” Correct, yes, but also naïve. After all, what can Apple, a cutting-edge phone and computer company, possibly offer to hoteliers? As it turns out, quite a lot.(…)




Ten Differentiators: Inspiration with Ten Examples of Unique Hotel Features

Ten Differentiators: Inspiration with Ten Examples of Unique Hotel Features

Hotels continue to define novel approaches to further differentiate themselves from competitors and other properties. The concept behind this is to deliver one truly unique facet to the travel experience, thereby giving guests a common affirmation to draw upon for word-of-mouth, online reviews and return visits. Here are ten highly memorable and personal examples of(…)




Apple Versus Android

Apple Versus Android

Remember the billion dollar Apple-Samsung lawsuit launched in spring 2011? Some rulings have already been handed down, but the patent infringement case has also expanded to over 50 countries around the world. It’s a world war fought with armies of lawyers and an armistice isn’t a looming outcome. Apple instigated the litigations and I doubt(…)




A New Scam Every Minute

A New Scam Every Minute

The success of electronic marketing naturally invites a criminal element. Our IT departments, whether in-house or outsourced, are the ever-vigilant experts on fraud detection, not out of want, but necessity. Yet somehow, all of this prevention often moves such less-than-honest individuals to even more creative endeavors. Here is one such tale that is not yet(…)




In Search of Hotel Excellence: Hotel Palomar Philadelphia

In Search of Hotel Excellence: Hotel Palomar Philadelphia

A recent business trip to Philadelphia afforded me the chance to stay at the Hotel Palomar in the central, chichi Rittenhouse Square neighborhood. Renovating the 1929 Art Deco husk of the former home of the American Institute of Architects, this 230-room hotel is now fully LEED-certified and totally ultramodern. Arising from all this splendor was(…)




In Vino Veritas Part V – Go On A Tour!

In Vino Veritas Part V – Go On A Tour!

Can you sell wine without ever having visited a winery or vineyard? Sure, it’s done all the time. Plus, with the internet at your disposal, you can find out plenty more than is necessary to do the deed. But, will you sell wine better and more often if you’ve made yourself personally involved in its(…)




New Hotel Photography for a New Technological Age

New Hotel Photography for a New Technological Age

A picture is worth a thousand words. Photography is an essential part of selling your hotel, both in terms of displaying features and creating the emotional sale. We all know this, but it seems the message is getting lost under the weight of smartphones and the ability for anyone to snap off a half decent(…)




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