300,000 Rooms Complete, 15,700,000 To Go

300,000 Rooms Complete, 15,700,000 To Go

Summary: Clean the World is a three-year-old sustainability initiative to help improve hygiene and sanitation in third-world countries by partnering with North American hotels to recycle leftover soap bars in exchange for eco-friendly PR exposure. Because soap saves lives. It would be a rare GM or owner that would shun their responsibilities to our environment.(…)




Boutique Super-Luxury Lives Amidst Behemoth Luxury Brands

The Hazelton Hotel is a very fascinating case study. Situated in the heart of the chic Toronto shopping enclave of Yorkville, this 62-room and 15-suite independent hotel opened in the summer of 2007 to instant applause and 5-star status. Since then, it has become a landmark for Canadian ultramodern hospitality as well as for its(…)




Is Healthy In-Room Dining Possible?

Is Healthy In-Room Dining Possible?

When talking about the in-room dining experience – order-in menu, minibar and all – there appears to be a very powerful ‘healthy food never sells’ stigma amongst hoteliers. I don’t believe this to be entirely true. Guests want healthier options, but the problem is that the quick-and-now tendencies of our genetic makeup can overpower any(…)




More Commoditization as Google Joins The Fray

More Commoditization as Google Joins The Fray

Have you had the time to check out Google Hotel Finder yet? If not, I suggest you go there right now (http://www.google.com/hotelfinder). Still in beta, this new software platform is bound to be a powerhouse of change in the next two years once it’s fully operational. But not all of its changes promise to be(…)




Brand Karma, New Technology for a Mature Social Media Age

Brand Karma, New Technology for a Mature Social Media Age

Brand Karma (www.brand-karma.com) is one of the hottest social media monitoring tools to emerge in the face of too many online networks to keep track of and too much information. Experiencing exponential growth in the past 18 months, Brand Karma works by sifting through and analyzing the thousands of online reviews and posts. I approached(…)




Choosing A Hotel Brand Is Dominated by Emotion

Choosing A Hotel Brand Is Dominated by Emotion

A new study conducted by Protean Strategies (www.proteanstrategies.com), working in conjunction with the research firm, Hotspex (www.hotspex.biz), in March 2012 has shed some new light on how consumers are engaging major hotel brands as well as perhaps a fresh perspective on where to take your brand in the near future. Using Hotspex’s proprietary MarketSpex™methodology and(…)




Insights from the Monscierge’s Q1 2012 GEM Report

Insights from the Monscierge’s Q1 2012 GEM Report

Monscierge is an interactive software company that helps hotels connect today’s savvy traveler to the trusted local recommendations, understanding that simplicity and rapidity are essential elements of any new technological implementations. They’ve recently released their Q1 2012 guest experience management (GEM) report focusing on how guests interact with the front desk – what GEM deems(…)




Shall We Tingo?

Shall We Tingo?

Before I get into my observations and conclusions regarding the latest online travel agency, TINGO (www.tingo.com), let me take you to a parallel retail experience. Suppose you decide to buy the latest LCD or Plasma television. You go to the local big box electronics retailer and make your selection amongst a myriad of brands, many(…)




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