New York City Hotel Labor Peace: But at What Cost?

New York City Hotel Labor Peace: But at What Cost?

Sometimes even the best of intentions seem to amaze me. It wasn’t too long ago (Fall 2008) that the hospitality world came to a crashing halt. The stock market implosion, collateral debt obligations and housing (mortgage) crisis lead to a near total collapse of our financial systems. Lehman Brothers failed. Other financial lending and mortgage(…)




Leveraging the Communications Hierarchy

Have you ever thought of your communications in terms of a hierarchial order based upon its ability to effectively reach the recipient? With so many options available for you, your sales team and your staff, the topic merits further investigation. The rough chart outlines thirteen different communications methods based on the level of personality conveyed(…)




Credibility In The Age Of The Incredulous

Credibility In The Age Of The Incredulous

One evening last fall, a casual browse of advertising agencies and PR firms on Twitter sparked me to rethink how the marketing world is evolving in this age of instant communication and endless noise that we are presently facing.  Reading through account descriptions, several common phrases kept reappearing. The two that stuck in my head(…)




Let Freedom Ring Part 3: Free WiFi – A Final Word for 2012

Let Freedom Ring Part 3: Free WiFi – A Final Word for 2012

I’ve written two articles in 2011 (‘Let Freedom Ring: Free WiFi is a Basic Right not a Profit Center‘ and ‘Let Freedom Ring Part 2: Reasons and Solutions for Free WiFi in Hotel Rooms‘) about the imperative need to offer free WiFi within the confines of your property.  But, no matter how hard I preach,(…)




Did You Share The Love On Valentine’s Day?

Did You Share The Love On Valentine’s Day?

Valentine’s Day is one of those commercial holidays you don’t find on any government-issued calendar. And yet… Do I even need to state its inherent value for hotels around this time of year? A ‘blip’ on the winter cash flow radar, Valentine’s Day 2012 is right around the corner.  Every precocious marketer has no doubt(…)




My First Hotel Job

My First Hotel Job

This article encourages you to think back to your first job in our industry and see how far you’ve come from your early days in hospitality. Everyone has to start somewhere. For most of us in the hotel business, that first job in our industry is of utmost importance: it is your opportunity to prove(…)




Top Five Functions Your CMS Should Be Doing

Top Five Functions Your CMS Should Be Doing

Hoteliers often ask me what the benefits are of incorporating a CMS (Content Management System) into a website redesign. For those unfamiliar, a CMS is an administrative section to the back-end of your website that lets you modify what appears on the front-end without having to know any coding languages. It’s an extra cost, but(…)




Could This Be the Best Hotel Site Ever Built?

Could This Be the Best Hotel Site Ever Built?

When you have $5 million and a clean slate, what type of website would you build? And, what process would you undertake to deliver the ultimate Internet experience? These were some of the questions that I asked Robert Simon, Director of Web Development for Four Seasons Hotels & Resorts, following the launch of their revolutionary(…)




Marketing that Works: Five Examples of Excellence

Marketing that Works: Five Examples of Excellence

With the planning season approaching, the hunt for new strategic initiatives is in full swing; ways to better revenue and market position undoubtedly at the top of the list. Taking stock from a few of my clients, here are five tenets that have proven successful, and may be applicable to your own programs. 1. Embrace(…)




Back to top