In Search of Hotel Excellence: Hilton Garden Inn Carlsbad Beach

In Search of Hotel Excellence: Hilton Garden Inn Carlsbad Beach

Hilton Garden Inn Carlsbad Beach is situated along the brilliant Southern Californian coastline in Carlsbad, thirty minutes north of San Diego. With 161 rooms, the property is ideally located for leisure and local business.   But what’s most appealing about the property is its distinguished quality of guest services. The staff is particularly friendly and(…)




What’s Important to Today’s C-Suite Traveller

What’s Important to Today’s C-Suite Traveller

Beyond a quiet, comfortable night’s sleep, what does the senior business executive traveler need? We asked this question to hundreds of CEOs, COOs, CFOs, CMOs and CIOs in a recent survey. The results are straightforward, and provide a heads up for any hotelier wishing to adequately cater to this demographic. The Methodology We used a(…)




Save Paper, Time and Money by Burning Your Marketing Plan: Then Build a New One

Save Paper, Time and Money by Burning Your Marketing Plan: Then Build a New One

As an industry consultant, the marketing planning process for hospitality never ceases to amaze me. For our hotel and resort properties, the discourse generally starts around late July. With great gusto, the GM calls a meeting with the director of marketing and other planning committee luminaries in tow to talk about the great initiatives for(…)




Hotel Reviews Aren’t About Numbers

Hotel Reviews Aren’t About Numbers

Analyzing What’s Really Important In Online Reviews Do you remember in school how jealous you felt when you got a ‘B+’ on your English test, while your friend got an ‘A-’?  Now that we are all grown up, hopefully, we can safely look back at how insignificant that one grade was in the grand scheme(…)




Fixing the Dead Spot – Thanksgiving to Christmas

Fixing the Dead Spot – Thanksgiving to Christmas

For many hoteliers the period between Thanksgiving and Christmas is filled with angst. How do you build occupancy and revenue in an often uncertain business period? I recall working for an all-season resort in New England, where the period from early November through to the Holidays was called the ‘Serene Season’ – fall foliage complete(…)




No Defense for the OTA’s

No Defense for the OTA’s

A recent article in this online journal labeled OTA bashing as a ‘fashionable sport,’ and went on to dispel some common perceptions and cite reasons why you, as a hotelier, should embrace the OTAs. Read it, then step back for a minute and look at the big picture. No matter what numerical data is presented,(…)




What’s Your Position on the Use of OTA’s?

In short, online travel agencies are commoditizing the hospitality industry.  On the surface, they offer a lucrative channel to heighten exposure and increase bookings, but the big picture is grim for hotels.  The OTAs are stripping brand identification away from independent and chain properties, eroding your customer loyalty in the process, and all for a(…)




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