Hitchcock’s Wise Words for Hotels

Hitchcock’s Wise Words for Hotels

Whether it’s a straight-laced caper or psychological thriller, the late Sir Alfred Hitchcock certainly had a lot to say about human behavior and the medium of film.  But after recently catching North by Northwest (1959) on late night reruns – specifically, Cary Grant roaming the lavishly decorated Plaza Hotel in New York City – I(…)




Black Friday, Make it “Green” for Your Hotel

Black Friday, Make it “Green” for Your Hotel

Make no mistake, Black Friday is a beast. For those unfamiliar, I’m not referring to the stock market crash in 1929, but rather the busiest shopping day of the year occurring over the U.S. Thanksgiving long weekend. The day is hugely important for retailers with billions of dollars in sales, and I see no reason(…)




Let’s Make Love: How Hotels Can Target the Niche Market of Honeymooners

Let’s Make Love: How Hotels Can Target the Niche Market of Honeymooners

Does your hotel accommodate weddings?  If yes, I’ll bet that management keeps a record of how many weddings they have held in the past twelve months, and I’ll double down that they have a calculated goal for how many they expect for the upcoming years.  The fact is that weddings are big business for all(…)




Puppy love: the how and why of making a hotel dog friendly

Puppy love: the how and why of making a hotel dog friendly

People travelling with their pets can mean big business if you do it right.  By now it should be common knowledge for hotel marketers that this is a prominent, and still growing, segment of travelers.  If you need statistical proof of this, a google search will suffice. My purpose isn’t to restate the numbers behind(…)




Let Freedom Ring (Part 2): Reasons and Solutions to Free WiFi in Hotel Rooms

Let Freedom Ring (Part 2): Reasons and Solutions to Free WiFi in Hotel Rooms

Some time ago, I wrote an article about the imperative and immediate need for hotels to offer free in-room WiFi to all their guests.  The bottom line is that consumer behavior now has some very lofty standards when it comes to web surfing.  Internet connectivity is a necessity for many, if not the majority, of(…)




In Search of Hotel Excellence: Kingsbrae Arms

In Search of Hotel Excellence: Kingsbrae Arms

I first heard about Kingsbrae Arms (www.kingsbrae.com) through my relationship with Relais & Chateaux. Located in St. Andrews By-the-Sea in New Brunswick, Canada, just north of the border with Maine, I was perhaps most intrigued to visit because I spent much of my childhood in Saint John, less than a half hour’s drive north.  (…)




What Hoteliers Can Learn from (the Movie) Casablanca

What Hoteliers Can Learn from (the Movie) Casablanca

The recent heat wave across the Eastern seaboard of North America has reminded me of the famous Academy Award-winning movie, Casablanca (1942), revolving around the gin joint dubbed Rick’s Café Américain. There probably isn’t a single person over 40 who can’t remember this incredible 100 minutes of film history. But, I imagine that none of(…)




Going Mobile: Website or APP (web application)?

Going Mobile: Website or APP (web application)?

Going mobile is bar none an important topic for 2011 and many years to come.  Just this past week, I was asked to review a mobile application (app for short) on behalf of a client property considering its options for the near future. The main question on their minds was: Is it worth it? I(…)




How Hotels Can Use YELP Effectively

How Hotels Can Use YELP Effectively

To Yelp or not to Yelp?  Words both famous and clichéd, but nonetheless entirely applicable.  Started as an online review channel seven years ago in San Francisco, Yelp now ranks 36th in United States traffic, and has seen its share of global internet page views increase by 75% over the past twelve months.  The website(…)




Back to top