A recent article by Michael Scully, Managing Director Hospitality of Seven Tides Development, reinforces the need to prevent commoditization of hotels and hotel brands. I couldn’t agree more. So allow me to build on this idea. (You can view Mike’s complete article at http://ehotelier.com/hospitality-news/item.php?id=D20957_0_11_0_M To Start, What is a Commodity? A commodity is a good(…)