‘Glanceability’ and Your Hotel

‘Glanceability’ and Your Hotel

Yes, that’s a made-up word in the title, but with any luck this neologism will soon be a mainstay in every hotelier’s vocabulary. What I mean by “glanceability” as it relates to hospitality is how noticeable or different a property is with respect to the average guest’s preconceived notions. When consumers research hotels online —(…)

Could Lawyers Destroy TripAdvisor?

Could Lawyers Destroy TripAdvisor?

Let me start by saying that I am not a lawyer, nor do I profess to have any substantial expertise beyond those instances where my attorneys were engaged in matters of trademark or copyright. Nevertheless, articles of legal interest do cross my desk from time to time and this one demands your attention (and that(…)

Full Report on HITEC 2014

Full Report on HITEC 2014

The annual hotel technology conference HITEC was held earlier this summer in Los Angeles. Larry was onsite the whole time as a reporter for Canadian Lodging News, talking with hospitality leaders, taking pictures, scoping out what’s new and highlighting the Canadian vendors in attendance. His full report, published in the September 2014 issue of Canadian(…)

Search Engine Optimization – An Obituary

Search Engine Optimization – An Obituary

Just past his tenth birthday, we’re sad to announce the imminent death of unpaid (also known as organic) Search Engine Optimization. Born on September 4, 2004 with Google‘s NASDAQ public offering, SEO reached its zenith in the fledgling days of global web search as a ‘free’ means for internet users to find a website or(…)

A Three Step Relief Plan to OTA Frustration

A Three Step Relief Plan to OTA Frustration

Do online travel agencies (OTAs) have you frustrated? They certainly do for me. On the surface is their commission rate, which can squeeze a property’s margins and force unsavory cuts to service levels. But there’s a bigger factor lurking in our midst. It all comes down to branding. The OTAs’ marketing machine is huge, larger(…)

In Search of Hotel Excellence: Fairmont Le Chateau Frontenac

In Search of Hotel Excellence: Fairmont Le Chateau Frontenac

I have visited Fairmont Le Chateau Frontenac many times — as a youth, on business, for leisure and lately as a hotelier. Each time, more and more of the product is unveiled; no doubt there is so much more to learn about Canada’s most iconic hotel. Perched atop the walled old town of Quebec City,(…)

Where Have the Real Hotel Marketers Gone?

Where Have the Real Hotel Marketers Gone?

In my role as hotel industry consultant, marketer and blogger, I am often asked to provide advice to hoteliers and suppliers. One such call came in recently. The call’s nature provides a keen insight into the current state of hospitality marketing. The call was from an advertising agency that was tasked with the requirement of(…)

A Personal Autograph at The Algonquin St. Andrews

A Personal Autograph at The Algonquin St. Andrews

As a child, I spent my summers in Saint John, New Brunswick. The highlight of my family’s 10-week stay was a 90-minute car ride south to St. Andrews by the Sea on the Bay of Fundy, where the grand Algonquin Resort beckoned (no relation to the Algonquin Hotel in New York City). For the 99%(…)

Full Service Versus Limited Service: Who Is the Real Winner?

Full Service Versus Limited Service: Who Is the Real Winner?

While travelling on business earlier this month, I had the opportunity to compare two outlets of a major chain – one part of their full-service collection, the other being one of their limited service brands. (For those who are interested in the actual chain, please contact me directly.) In both instances, I was alone and(…)

Develop Your Food Stories

Develop Your Food Stories

Food is by far one of the best ways to differentiate your property and make a lasting impression with guests. Why? For one, eating involves a range of senses — taste, smell, sight, touch and, if you count the hustle-bustle of a lively ambiance, sound. It’s this activation of so many senses that primes our(…)

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